
National Beef has special programs they call Value-Added. These programs are unique as each one has its own individual branding to set it apart. Initially, the branding of these programs was only represented on the website through a color change of the headers and buttons. Still, as the focus on the website increased, we began to incorporate more of the brands’ personalities into their pages. By using brand fonts, branded imagery, and design elements and colors, these pages now reflect their brand personality.