Personas / User Journey
The Palmate website was unfortunately constrained by a limited budget and a short timeframe, so we were unable to fully develop user personas. However, we were able to identify the three primary personas at a high level:
- Buyers of Products
- Companies Inquiring About the State-of-the-Art Lab
- Prospective Clients of Both
Due to the tight budget and timeframe, I was only able to create simple user journeys. Users who visited the services page were directed to a lab-centric contact form, users who visited the product pages were directed to a product-centric form, and we had a catch-all contact form that covered both.
In addition, I created a simple user journey for the main marketing campaign that allowed users to either fill out a separate form for a whitepaper or explore the main website.